In the moment qualitative research PLUS!
In 2012, Greenleaf partnered with StudioNow/AOL to develop and launch On-site Insights, our proprietary quali-quant in-person approach specially designed for:
- quick snapshots of the consumer/customer at point of experience
- iterative product development and communications research
Clients receive a beautifully produced video report deliverable that allows them to:
- get both qualitative and quantitative results from a single study
- see and hear their customers and prospects consider, reflect, comment and respond
- delve deeply and interactively into the responses that drive our conclusions and recommendations.
On-Site Insights also offers custom panels from our interviews for future contact. Each respondent is invited to register for a panel for future research; nearly 90% of respondents do so after the enjoyable experience of our on-site interviewing.